THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II November 2016 1. (a) Tana Limited, a newly established shoe manufacturing firm, intends to segment its market on demographic bases. Outline the variables that the firm may Open …
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Marketing management November 2018 Past Paper KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II November 2018 1. (a) Companies strive to enhance customer satisfaction. Explain five ways in which a company may do this. (10 marks) (b) Explain five internal factors Open …
KNEC Marketing management July 2019 Past Paper
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II July 2019 1. (a) Explain five reasons why customer relationship is necessary for success of a business. (10 marks) (b) Explain five uncontrollable forces in the external Open …
Marketing Management November 2015 Past Papers KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT November 2015 1. (a) Many marketing organisations are increasingly emphasising on the need for good customer relationships. Explain the reasons that may account for their emphasis. (10 marks) (b) Open …
Marketing Management July 2016 Past Paper KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II July 2016 QUESTION ONE (a) Explain the benefits that an organization may derive from having strong brands. (12 marks) (b) There are certain techniques that a firm Open …
Marketing Management Past Papers and Answers KNEC DIPLOMA
Marketing management July 2019 Past Paper Marketing management November 2018 Past Paper Marketing management November 2016 Past Paper Marketing management July 2016 Past Paper Marketing management November 2015 Past Paper Marketing Management July 2015 Past Paper Marketing management July 2013 Open …
Marketing Management July 2015 Past Paper KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT July 2015 Time: 3 hours 1. (a) Explain six benefits that a company may derive from embracing the marketing concept. (12 marks) (b) The population of country X has Open …
KNEC Information communication technology (Theory) Paper 1 July 2017 Past Paper
INFORMATION COMMUNICATION TECHNOLOGY (Theory) July 2017 THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN SALES AND MARKETING DIPLOMA IN SUPPLY CHAIN MANAGEMENT DIPLOMA IN BUSINESS MANAGEMENT DIPLOMA IN COOPERATIVE MANAGEMENT DIPLOMA IN HUMAN RESOURCE MANAGEMENT DIPLOMA IN ROADS TRANSPORT MANAGEMENT DIPLOMA Open …
KNEC Information communication technology (Theory) Paper 1 November 2017 Past Paper
INFORMATION COMMUNICATION TECHNOLOGY (Theory) November 2017 THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN SALES AND MARKETING DIPLOMA IN SUPPLY CHAIN MANAGEMENT DIPLOMA IN BUSINESS MANAGEMENT DIPLOMA IN COOPERATIVE MANAGEMENT DIPLOMA IN HUMAN RESOURCE MANAGEMENT DIPLOMA IN ROADS TRANSPORT MANAGEMENT DIPLOMA Open …
Information communication technology ICT (Theory) Paper 1 – July 2016 Past Paper KNEC Diploma
INFORMATION COMMUNICATION TECHNOLOGY (THEORY) Paper 1 July 2016 THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN SALES AND MARKETING DIPLOMA IN SUPPLY CHAIN MANAGEMENT DIPLOMA IN BUSINESS MANAGEMENT DIPLOMA IN COOPERATIVE MANAGEMENT DIPLOMA IN HUMAN RESOURCE MANAGEMENT DIPLOMA IN ROAD TRANSPORT Open …