THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MODULE II OFFICE ADMINISTRATION AND MANAGEMENT 1. (a) Explain six benefits that a business enterprise may derive from adopting the line organization structure. (10 marks) (b) There is a notable tendency Read More …
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Office administration and management November 2019 Past Paper KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT DIPLOMA IN HUMAN RESOURCE MANAGEMENT DIPLOMA IN DISASTER MANAGEMENT MODULE II OFFICE ADMINISTRATION AND MANAGEMENT 1. (a) Outline five ways in which an inappropriate organization structure may limit the effectiveness of Read More …
Office Administration and Management Past Papers KNEC Diploma
Office Administration and Management Past Papers with Answers Office administration and management November 2019 Past Paper Office administration and management July 2019 Past Paper Office administration and management July 2018 Past Paper Office administration and management November 2017 Past Paper Read More …
KNEC Marketing Management July 2013 Past Paper
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II July 2013 1. (a) Explain four ways in which a marketer can increase the value of his product offering to the customers. (8 marks) (b) A certain Read More …
Marketing management November 2016 Past Paper KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II November 2016 1. (a) Tana Limited, a newly established shoe manufacturing firm, intends to segment its market on demographic bases. Outline the variables that the firm may Read More …
Marketing management November 2018 Past Paper KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II November 2018 1. (a) Companies strive to enhance customer satisfaction. Explain five ways in which a company may do this. (10 marks) (b) Explain five internal factors Read More …
KNEC Marketing management July 2019 Past Paper
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II July 2019 1. (a) Explain five reasons why customer relationship is necessary for success of a business. (10 marks) (b) Explain five uncontrollable forces in the external Read More …
Marketing Management November 2015 Past Papers KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT November 2015 1. (a) Many marketing organisations are increasingly emphasising on the need for good customer relationships. Explain the reasons that may account for their emphasis. (10 marks) (b) Read More …
Marketing Management July 2016 Past Paper KNEC Diploma
THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN BUSINESS MANAGEMENT MARKETING MANAGEMENT MODULE II July 2016 QUESTION ONE (a) Explain the benefits that an organization may derive from having strong brands. (12 marks) (b) There are certain techniques that a firm Read More …
Marketing Management Past Papers and Answers KNEC DIPLOMA
Marketing management July 2019 Past Paper Marketing management November 2018 Past Paper Marketing management November 2016 Past Paper Marketing management July 2016 Past Paper Marketing management November 2015 Past Paper Marketing Management July 2015 Past Paper Marketing management July 2013 Read More …