Strategic Planning In Sales and Marketing Pdf KNEC notes

Topic 1: Introduction To Sales Planning
Topic 2: Sales Environment Analysis
Topic 3: Qualifying And Understanding Prospects
Topic 4: Planning A Prospecting Strategy
Topic 5: Strategic Customer Sales Planning
Topic 6: Designing The Sales Force
Topic 7: Sales Control
Topic 8: ICT In Strategic Selling
Topic 9: Emerging Trends And Issues In Strategic Planning