Marketing Management Notes KNEC Diploma

Number of Pages: 123 Pages
File size: 24.6 MB
Suitable for: Certificate, Diploma, University and Professional Courses
TOPICS COVERED
Topic 1: Introduction to Marketing Management
Topic 2: Marketing Environment
Topic 3: Consumer and Organizational Buyer Behaviour
Topic 4: Market Segmentation Targeting and Positioning
Topic 5: Product Decisions
Topic 6: Pricing Decisions
Topic 7: Distribution Decision
Topic 8: Promotion Decisions
Topic 9: Service Marketing
Topic 10: Emerging trends And Issues in Marketing Management