CHAPTER ONE
INTRODUCTION TO E-COMMERCE
1.1 Definition of terms
1.2 History of EC
1.3 Classification of E-Business Transactions
1.4 Revenue Models
1.5 Benefits and Limitations of E-commerce
1.6 The Limitations of EC and Factors Affecting Adoption in Kenya
CHAPTER TWO
ENABLING TECHNOLOGIES AND INFRASTRUCTURE
2.1 The Internet and the World Wide Web
2.2 Client –server technologies
Description
2.3 Intranet and extranets
What is an extranet?
Why would you use an extranet?
2.4 Connecting technologies for networks such as broadband
CHAPTER THREE
THE E-MARKETPLACES STRUCTURES AND MECHANISMS
3.1 Introduction to Electronic Markets
3.2 E-Marketplace Components and Participants
3.3 Electronic Auctions
3.4 Information Portals
3.5 Transactions, intermediation, and processes in E-commerce
CHAPTER FOUR
Internet Consumer Retailing
4.1 Introduction and Definition of Terms
4.2 E-Tailing Business Models
4.3 Travel and Tourism Services On-line
4.4 The Internet Job Market
4.5 Real Estate, Insurance, and Stock Trading On Line
CHAPTER FIVE
CONSUMER BEHAVIOUR MARKET RESEARCH AND ADVERTISEMENT
5.1 The consumer decision making process
5.2 Personalization, Loyalty, Satisfaction and Trust in EC
5.3 Market Research For EC
CHAPTER SIX
INTERNET MARKETING
6.1 Internet Marketing in B2B
6.2 Web Advertising
6.3 Online Advertising Methods
CHAPTER SEVEN
E-COMMERCE SECURITY
7.1 Why it’s Difficult to stop E-Commerce crimes
7.2 Confidentiality, Integrity, and Availability
7.3 Threats and Attacks
7.4 Securing E-Commerce Communications
CHAPTER EIGHT
ELECTRONIC PAYMENT SYSTEMS
8.1 The Payment Revolution
8.2 Using Payment Cards Online
CHAPTER NINE
LEGAL, ETHICAL, AND REGULATORY ISSUES
9.1 Introduction to Ethics and Privacy
9.2 Legal and Ethical Challenges and Guidelines
SAMPLE EXAM QUESTIONS