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KSh150.00
Number of Pages: 77 Pages
File size: 2 MB
Suitable for: Certificate, Diploma, University and Professional Courses
Chapters Covered:
Chapter One
Introduction To E-Commerce
Chapter Two
Enabling Technologies And Infrastructure
Chapter Three
The E-Marketplaces Structures And Mechanisms
Chapter Four
Internet Consumer Retailing
Chapter Five
Consumer Behaviour Market Research And Advertisement
Chapter Six
Internet Marketing
Chapter Seven
E-Commerce Security
Chapter Eight
Electronic Payment Systems
Chapter Nine
Legal, Ethical, and Regulatory Issues
Sample Exam Questions
