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E commerce Pdf notes

KSh150.00

Number of Pages: 77 Pages
File size: 2 MB
Suitable for: Certificate, Diploma, University and Professional Courses
Chapters Covered:
Chapter One
Introduction To E-Commerce

Chapter Two
Enabling Technologies And Infrastructure

Chapter Three
The E-Marketplaces Structures And Mechanisms

Chapter Four
Internet Consumer Retailing

Chapter Five
Consumer Behaviour Market Research And Advertisement

Chapter Six
Internet Marketing

Chapter Seven
E-Commerce Security

Chapter Eight
Electronic Payment Systems

Chapter Nine
Legal, Ethical, and Regulatory Issues

Sample Exam Questions

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