Developing Marketing Communication Plan /Develop Marketing Communication Plan Pdf notes TVET CDACC Level 6 CBET

Number of Pages: 35 Pages
File size: 0.6 MB
Suitable for: CBET Level 6 TVET CDACC, Certificate, Diploma, University and Professional Courses
SUMMARISED NOTES
Topics covered/Learning Outcomes
List of Learning Outcome
a) Determine brand essence
b) Evaluate consumer insight
c) Design communication content
d) Test communication content and channel
e) Carry out corrective action
f) Prepare a marketing communication plan