TOPIC 1: NATURE AND SCOPE OF MARKETING
- Meaning of marketing
- Goals of marketing
- Marketing philosophies
- Historical development of marketing
- Role of marketing in economic development
TOPIC 2: MARKETING INFORMATION SYSTEMS
- Meaning of marketing information systems
- Sources of marketing information
- Market decision making process
- Marketing intelligence
TOPIC 3: MARKETING MIX
- Definition of marketing mix
- Elements of marketing mix
- Importance of marketing mix
- Factors affecting marketing mix elements
- Meaning of a product
- Product classification
- New product development process
- Product adoption process
- Product adoption categories
- Product life cycle
TOPIC 5: PRICE /PRICING
- Meaning of price
- Importance of price
- Pricing objectives
- Pricing methods
- Factors affecting pricing
TOPIC 6: PLACE/DISTRIBUTION/TRANSPORTATION
- Meaning of place
- Importance of distribution
- Channels of distribution
- Functions performed by distribution channels
- Role of ICT in distribution
TOPIC 7: PROMOTION/INTEGRATED MARKETING/COMMUNICATION MIX
- Meaning of promotion
- Importance of promotion
- Promotion mix elements
TOPIC 8: CUSTOMER CARE
- Meaning of customer care
- Role of customer care
- Areas of customer care services
- Sources of customer complaints.
TOPIC 9: EMERGING TRENDS AND ISSUES IN MARKETING
- Emerging trends and issues in marketing
- Challenges posed by the emerging trends and issues
- Ways of coping with the challenges posed by the emerging trends and issues
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