KNEC Diploma in Sales and Marketing notes

Module I notes

  1. Principles and Practice of Selling
  2. Principles and Practice of Marketing
  3. Economics
  4. Entrepreneurship Education
  5. Business Communication
  6. Life skills
  7. Information and Information Technology

Module II notes

  1. Sales Management
  2. Legal Aspects in Sales and Marketing
  3. Principles And Practice of Management
  4. Quantitative Methods
  5. Public Relations
  6. Marketing Management
  7. Business Plan

Module III notes

  1. International Marketing
  2. Strategic Planning In Sales And Marketing
  3. Marketing Research
  4. Marketing Planning and Control
  5. Financial Aspects Of Marketing
  6. Research Project
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