Marketing communication Learning Guide Pdf notes

Unit of learning code: BUS/CU/CM/CR/01/5/A
Related Unit of Competency in Occupational Standard: CONDUCT MARKETING
Number of Pages: 70 Pages
File size: 1 MB
Suitable for: CBET Level 5 TVET CDACC, Certificate, Diploma, University and Professional Courses
SUMMARISED NOTES
Topic covered/List of learning outcomes
1. Determine Communications Content
2. Identify brand essence
3. Collect consumer insights
4. Design Communication content
5. Carry out marketing communication
6. Analyze marketing communication feedback
7. Prepare a marketing communication activity report